Example: A Painting and Decorating business has two employees. The business owner attends networking events and also gains referrals from happy customers for whom they have just carried out work. He and his employee become very busy.
Networking is starting to take a backseat and eventually business becomes patchy. Customers who used the services some time ago are lost, due to lack of contact. So the owner sifts through old invoices or quotations to re-contact past customers to re-offer his services. This takes time. And time is money and should ideally be spent doing the activities, which create money – may that be networking to acquire new clients or actually doing the painting and decorating.
A CRM system ‘automates’ the task of reminding the business owner that the exterior paint job, he did 3 years ago might need refreshing, reminds him what other possible work he has seen at that location so he can follow it up in a timely manner. It can also be a ‘tracker’ for activities required for prospective clients, show you the history of work done and enable him to send newsletters, Season’s Greetings – even down to a Happy Birthday card, should he have that data for a customer. And it can do much more, but we shall leave that for a later date…
In short – the right CRM system will free a business to spend time creating revenue, rather than time costing revenue.